Understand yourself.Change the pattern.Lead your life.
Coaching grounded in psychology for individuals, couples and leaders who want real change — not just motivation.
20 minutes · online · English & Persian · no obligation
- PhD in Psychology
- University teaching experience
- Sessions in English & Persian
- Online, worldwide
Insight is not enough. Change needs a structure.
Most people already know what they “should” do. The gap is in the patterns underneath — how we attach, avoid, decide and react. My work combines what psychology knows about those patterns with the practical structure of coaching.
Understand
See the pattern clearly: where it comes from, what it protects, and what it costs you.
Decide
Turn insight into clear choices about what you want, what you accept and what you change.
Practise
Small, realistic steps between sessions, so change shows up in real life — not only in the session.
Where would you like to begin?
Individual Coaching
Clarity on what you want, and a plan you will actually follow.
Learn more 02Relationship Coaching
Understand your patterns in love, and choose differently.
Learn more 03Couples Coaching
Fewer repeating fights. More understanding, closeness and teamwork.
Learn more 04Executive & Performance Coaching
Lead with clarity under pressure, and perform without burning out.
Learn more 05On-Demand Coaching
A focused session when something important cannot wait for next week.
Learn more →Not sure which one?
We will find the right path together in a free 20-minute call.
Free consultationThree simple steps
- 1
Free 20-minute call
We talk about what you want and whether coaching is the right fit. No pressure.
- 2
A clear plan
If we work together, you choose the format and pace that suits your goal.
- 3
Sessions that move
60-minute sessions by phone or video, with concrete steps and honest feedback.
Scientific. Direct. Human.
I am Arash Taqavi. I hold a PhD in psychology and have taught at university level. Today I work as a coach with individuals, couples and professionals — bringing the depth of psychology into practical, goal-focused conversations.
Read my storyCourses, workshops & writings
Femininity: The Art of Attraction and Influence
A Persian-language course on feminine presence, self-worth, attraction and influence in relationships and life.
See courses & workshops BooksBooks & free writings
Books in Persian and English — published and in progress — plus free writings.
Read moreIn their words
Latest from the blog & YouTube
How to get the most out of your first coaching session
Three questions to think about before you join, and what actually happens in the first hour.
Learn moreStart with a 20-minute conversation
No cost, no obligation. We will see whether coaching fits what you want, and if it does, where to begin.